“Breakfast is good for you.” Admit it – you’ve heard this before.

While most of us can relate to constant reminders like these, be it from our mother or teacher, we have heard it so many times that we have stopped listening. So here’s food for thought – what if breakfast never existed?

1. Gone will be the food culture in malaysia

Malaysia’s multicultural diversity has bestowed upon us a wide spread of selections to choose from. If breakfast was not a practice, there’s no telling whether our delicious favourites such as Nasi Lemak and Roti Bakar dan Telur would ever have been created!

The morning ritual of having a MILO® with your beloved Malaysian breakfast will cease to exist! And if there was no breakfast, where would we find the energy in the morning to Own our Days?

2. Zero morning functionality

According to studies investigating cognitive performance in the morning, children who skip breakfast tend to make more mistakes when solving problems[1]. With breakfast however, children demonstrated better results in academics like reading, math and science[2].

Therefore, without breakfast, our children (and even adults) may not be able to complete their tasks efficiently. That's why it is important to recharge your energy with a balanced breakfast and MILO®. It contains Activ-Go™, a unique combination of PROTOMALT®, vitamins and minerals that provides an efficient release of energy to help your child to Own the Day, every day!

3. Energy levels go downhill

Because we lose about 80% of our energy reserves during sleep*[3]; without breakfast our body will function on what little energy we have left. An ideal breakfast provides about 25% of our daily nutrient needs[4]. That is why a balanced breakfast will aid the body with sufficient energy needed to regulate internal body conditions (e.g. organ and muscle health) after an overnight fast[5].

What’s more, studies have highlighted that children who drink malted drinks such as MILO® were more likely to meet the Recommended Nutrient Intake (RNI) for total energy intake, protein and other vitamins which suggested that malted drink consumption can be an effective and simple dietary strategy to improve overall diet quality[6]. The best complement to a wholesome breakfast!

Starting to see the importance of the morning meal?

4. A slimmer chance for a healthier nation

Eating breakfast is said to be associated with better weight status and a lower risk of weight issues[7]. Breakfast skippers are more prone to snacking to make up for the hunger pangs.

“It is important to eat the first meal of the day as early as possible, ideally within one hour of waking up and no later than 10:00 a.m. as it then effectively replenishes the energy lost during sleep,” shared Cher Siew Wei, Nestle’s Corporate Wellness Manager.

With just two meals a day, there’s no telling how Malaysians would feel and look in the coming years!

5. We’d be a sad bunch!

Due to various priorities in today’s world, we often overlook the importance of mealtimes with the family that allows for the child’s language development and socialization. Breakfast rituals give the child a sense of stability and security which are important for their development. Without it, there will be minimal conversations and not to forget the occasional crankiness when we feel hungry.

With this grim view of the world without breakfast, perhaps we will learn to appreciate it even more!

Let us be inspired to keep practicing the healthy (and happy) breakfast occasion with our children. So go ahead and savour that crunchy bite of toast with the goodness of a MILO® to energize and Own the Day!

Keep a look out for more information on breakfast and upcoming activities of the MILO® Breakfast Movement, at www.milo.com.my/

* May vary depending on age, size, body fat, physical fitness level and diet of the individual.


[1] Cooper, S.B. Bandelow, S., Nute, M.L., J.G., and Nevill, M.E. (2012). Breakfast glycaemic index and cognitive function in adolescent school children. Br J Nutr 107, 1823 – 1832.

[2] Miller, DP, Waldfogel, J., and Han, W.-J. (2012). Family Meals and Child Academic and Behavioural Outcomes. Child Development 83, 2104 – 2120.

[3] Jeukendrup, A.E.; Gleeson, M. Sport Nutrition: An Introduction to Energy Production and Performance; Human Kinetics: Leeds, UK, 2010; pp. 124-125.

[4] Hamid Jan JM, Tee ES, Mohd Nasir MT, Norimah AK, Tan SY, Appukitty M, Nurliyana AR, Thielecke F, Hopkins S, Ong MK and Ning C (2015). MyBreakfast Study of School Children: Symposium: Breakfast foods and beverages choices, 2015; pp11.

[5] Hill GM (1995). The impact of breakfast especially ready-to-eat cereals on nutrient intake and health of children. Nutrition Research, 15 (4), 595-613.

[6] Hamid Jan b. Jan Mohamed, S. L. Loy, Mohd Nasir Mohd Taib, Norimah A Karim, S. Y. Tan, M. Appukutty, Nurliyana Abdul Razak, F. Thielecke, S. Hopkins, M. K. Ong, C. Ning and E. S. Tee. Characteristics associated with the consumption of malted drinks among Malaysian primary school children: findings from the MyBreakfast study: Malaysia, 2016; pp. 8-9.

[7] Tin, S. P., S. Y. Ho, K. H. Mak, K. L. Wan & T. H. Lam (2011) Breakfast skipping and change in body mass index in young children. Int J Obes (Lond), 35, 899 – 906.